LIZZIE EDELMAN

Business and Strategy

Elizabeth Edelman is a strategic advisor based between New York & London. She is Co-Founder and Head of Business Strategy for TRIADIC, where she facilitates growth, contributes visionary ideas, strategic direction, capital, talent, partnerships, and leads operational execution and production for a range of clients across music, consumer products, technology, and live events.

Previously Vice President of Business Development, and Executive Board member at Global Citizen, she was responsible for the organization’s business strategy & operations. Over six years, she quadrupled the organization’s yearly budget, and helped grow its operations across five countries, leading negotiations which totaled over $120 million from a wide range of investors, global foundations, and fortune 500 companies.

Elizabeth spent her first two years out of university working for Edelman in the Public Affairs, Change Management & Employee Engagement divisions in New York and Brussels. She consulted corporates in the health, food & beverage, and technology industries on their internal and external communications as they went through restructurings, mergers and acquisitions.

Elizabeth's clients & portfolio includes work with Live Nation, C3 Presents, Pioneer Works, the Venue Group, Mumford & Sons, Arcade Fire, Matt Shultz, 9/11 Memorial, Coldplay, Beyonce, Universal Music, Tidal, iHeart, HP, Google, YouTube, Citi, Gucci, NBC/MSMBC, H&M, Tmobile, P&G, Cadillac, J&J, among others. Her projects have been featured in the New York Times, Forbes, Rolling Stone, Vogue, Billboard & Cheddar.

Raised in New York City, Elizabeth attended Georgetown University and received a BA in Government Affairs. She spends her free time advising several non-profit organizations: Pioneer Works, WarChild UK, America Needs You, Children in Conflict, KANPE, Teaching Matters, and Lenox Hill Neighborhood House.

MAFALDA MILLIES

Curator / Creative Director

Mafalda Millies is a curator and creative director based in Vienna, Austria. She is co-founder of creative house TRIADIC. Her work ranges from the curation of multidisciplinary, site-specific installations and performances over to art direction, content creation, and design. She is interested in unconventional collaborations often combining art with other kinds of commerce.

Past clients and institutional partners include: Live Nation, C3 Presents, Sotheby’s, Vogue UK, Performa, Cultured Magazine, FPM Milano, Mana Contemporary, Nomad Art Fair, Alma Zevi Gallery, Relais & Châteaux, Laduree, Dedon Living, Saloni and Selfridges. Artistic collaborators include: Marina Abramovic, Nick Cave,  Nathan Mitchell, Doug Aitken, Humberto and Fernando Campana, John Gerrard, Jonah Freeman and Justin Lowe, assume vivid astro focus, and James William Blades. She is chair of the Warburg Institute Visionary Circle and sits on the board of The Friends of the Vienna Secession. 

From 2015-2019 she was the in-house Creative Director of C3 Presents’ Artist Management working with emerging and established musical talent on creative identity- ranging from music video direction and stage design to branding and content creation.

Mafalda and her projects have been featured in ArtNet, Artsy, WSJ, Vogue, Wallpaper, Interview Mag, The New York Observer and Billboard, US Vogue, among others. Her work has been nominated and awarded at festivals such as SXSW, the UKMVAs and the LA Music Video Festival. She attended the University of Texas at Austin and graduated with an MA in Political Sciences.

ROYA SACHS

Curator / Artistic Director

Roya Sachs is a curator and artistic director based in London. She is co-founder of creative house TRIADIC. Her unconventional and cross-disciplinary approach often combines visual arts through technology, dance, music, light and installation, with a strong emphasis and specialty in performance and experience based art.

Previously, she served as curator of Lever House Art Collection from 2016-2019, commissioning large-scale single- artist exhibitions in Manhattan's iconic landmark Lever House lobby. During this time she also served as Artistic Director of Spring Place, developing immersive productions, multi-floored curation and institutional partnerships.

Roya has presented exhibitions, performances, and installations in collaboration with institutions and companies including: Performa, Google, Spring Place, Gertrude, Mana Contemporary, Bosi Contemporary Gallery, Gerson Zevi Gallery, and Lamb Arts. Her artistic collaborators include: Peter Halley, the New York City Ballet, the Campana Brothers, Karole Armitage, Grammy-nominated PubliQuartet, Adam Pendleton, assume vivid astro focus, Adam McEwen, and Katherine Bernhardt. She sits on the board of directors at Performa, as well as the advisory board of Therme Art Program and AucArt.

Raised in London, she attended NYU. Roya and her projects have been featured in the New York Times, Forbes, Vogue, Artnet, W Magazine, Artsy, Wallpaper, and Cultured Magazine, among others.