THE CUBE

Artist: Uman (b. 1980, Somalia)
Curator: Nicola Vassell

Format Festival
Bentonville, Arkansas U.S.A.
September 2022

ART DIRECTION, CURATION, STRATEGY & PRODUCTION BY TRIADIC

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TRIADIC played a key role in bringing The Cube to life at FORMAT Festival—not only shaping its striking visual identity but also curating the dynamic programming inside.

A project that merges art, music, and technology, The Cube featured a guest curator and an emerging visual artist who was honored with a grant to design the exterior scrim of this prominent venue. For 2022, New York-based gallerist Nicola Vassell selected Kenyan-raised artist Uman, whose bold and colorful design infused the space with an expressive, instinctual energy inspired by her migrations and heritage.

Inside, TRIADIC curated a boundary-pushing lineup, blending music, performance, and thought-provoking dialogue. The program featured hypnosis sessions by Betony Vernon, electrifying sets from Dombrance, Yussef Dayes, Serrano-Torres, Moses Sumney, Mindchatter and Joe Kay, as well as a keynote by cyborg artist Neil Harbisson. This immersive experience was enhanced by the revolutionary d&b Soundscape audio system, offering deep listening sessions, live performances, and interactive workshops that transported audiences through augmented sonic realities.