RUN AS SLOW AS YOU CAN | NMACC
Mumbai, India
22nd July, 2023 - 22nd October, 2023
80,000 people attended show within 80 days
CURATION & EXECUTIVE PRODUCTION BY TRIADIC
_____________The exhibition showcases the work of the renowned Italian creative studio and image-based magazine TOILETPAPER, founded by Maurizio Cattelan and Pierpaolo Ferrari in 2010. The show at the Nita Mukesh Ambani Cultural Centre in Mumbai marks the duo's largest show to date and their debut in India.
TOILETPAPER: RUN AS SLOW AS YOU CAN presents a captivating, immersive display of Cattelan and Ferrari's ever-evolving, oversaturated, hyperreal universe, seamlessly blending commercial photography with a surrealist approach. Inspired by popular culture, the world of advertising, religious iconography and art history, TOILETPAPER investigates the current phenomenon of hyper-consumption of images, all with a delicious dose of irony.
Divided into four chapters, the exhibition challenges our existence and engagement in an increasingly virtual world, where we are constantly bombarded with visual stimuli. The duo uses photography, design and architecture as tools to bring into question the homes we inhabit, the objects we own, and the people that surround us.
