ZACH SPRINGER

FORMAT 2023 GATEWAY WINNER
‘The Wheelway’, 2023

Format Festival
Bentonville, Arkansas U.S.A.
September 2023

ART DIRECTION, CURATION, STRATEGY & PRODUCTION BY TRIADIC

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”The Wheelway" intertwines our community's love for biking, creativity, and technology, creating a memorable and inviting first touchpoint for festival attendees. The blend of interactive kinetic design, engaging light installation, and meaningful tribute to our local biking culture ensures an unforgettable introduction to FORMAT Festival 2023.