FORMAT FESTIVAL 2023

Bentonville, Arkansas U.S.A.
A FESTIVAL FOR MUSIC, ART AND TECHNOLOGY
September 2023

BRANDING / ART DIRECTION / GRAPHIC DESIGN BY MAFALDA KAHANE

Led the overall branding and graphic design for FORMAT Festival 2023, shaping its visual identity through logo design, lineup admat, line-up video direction, colour concept, merchandise design and artist merch- collaborations (with iconic Guerilla Girls), artist promo cards, and marketing rollout. The cohesive design approach defined the festival’s aesthetic across digital and print platforms, enhancing its presence and audience engagement.

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Animation by: Mike Kelly
AI Art by: Neptunian Glitter Ball

@format_festival
www.format-festival.com