FORMAT FESTIVAL 2022

A FESTIVAL FOR MUSIC, ART AND TECHNOLOGY
Bentonville, Arkansas U.S.A.
September 2022 - 2023

BRANDING / ART DIRECTION / GRAPHIC DESIGN BY MAFALDA KAHANE

Led the overall branding and graphic design for FORMAT Festival 2022, shaping its visual identity through logo design, lineup admat, sizzle video direction, colour concept, merchandise design and artist merch- collaborations (with Brazilian collective avaf), artist promo cards, and marketing rollout. The cohesive design approach defined the festival’s aesthetic across digital and print platforms, enhancing its presence and audience engagement.

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Animations by: Mike Kelly
Illustrations by: Chad Maupin

@format_festival
www.format-festival.com